German Gamers - Part 3: Types of Games

Mobile Gamers, Types of Games, Native or Pre-Loaded, Germany, Q2, 2008

• 22% of German mobile phone users play mobile games
• Of those 22% that play mobile games, 18% play native or pre-loaded mobile games that come with the handset
  

*Source: comScore, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Gamers - Part 2: Demographics

Mobile Gamers, Demographics, Germany, Q2, 2008

• Over 50% of mobile gamers in Germany are betwen the ages of 25-44
  

*Source: comScore, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Gamers - Part 1: Germany

Mobile Gamers, Male vs. Female, Germany, Q2, 2008

• In Germany, 60% of males play mobile games vs. 40% of females
  

*Source: comScore, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Calling Patterns - Parents

Parents Daily Calling Patterns, US, Q3, 2008

• 42% of American parents call their children or child on mobile phones everyday
  

*Source: Pew Research, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Calling Patterns - Couples

Family Couples Daily Mobile Calling Patterns, US, Q3, 2008

• 70% of American couples call each other on mobile phones everyday
  

*Source: Pew Research, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Households with 2+ moible phones

Households with more than one mobile phone, US, Q3, 2008

• US households with children, both married and non married couples have more than one mobile phone
• More than half of all US households have more than one mobile phone
  

*Source: Pew Research, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Web Usage

Weekly Mobile Web Usage, United States, 2008

• 90% of mobile users access the mobile web up to 6 hours per week
• Access to mobile internet and mobile information services is one of the fastest growing needs of users
• Users want anyplace, anywhere, anytime access to information services
• Companies and organizations that mobilize their services will be rewarded by the increasingly mobile society
  

*Source: Azuki Research, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

iPhone vs. Blackberry Storm - Part 3: Resolution

iPhone vs. Blackberry Storm - Resolution, Q3, 2008

• Blackberry Storm has 184 pixels per inch (ppi) resolution vs. Apple iPhone 163 ppi
• Touchscreen icons, images and video are higher and crisper quality on Blackberry Storm
  

*Source: Apple, RIM, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

iPhone vs. Blackberry Storm - Part 2: Screen Size

iPhone vs. Blackberry Storm - Screen Size, Q3, 2008

• Apple iPhone has a diagonal size of 3.5 inches vs. Blackberry Storm diagonal size of 3.25 inches
• iPhone has a slightly larger screen size for using touch screen interface and watching video
  

*Source: Apple, RIM 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

iPhone vs. Blackberry Storm - Part 1: Memory

iPhone vs. Blackberry Storm - Memory, Q3, 2008

• Apple iPhone base model has 8 GB on board memory vs. RIM Blackberry Storm which has 1 GB of onboard memory
• These are two of the next generation mobile communication, entertainment and transaction devices that have touch screens
• iPhone, with more on device memory, is better suited for rich client applications than Blackberry Storm
• With more memory, iPhone is better suited as a dual communication and entertainment device, as more music and video files can be stored

*Source: Apple, RIM, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

NFC vs. Bluetooth - Part 3: Range

Near Field Communication vs. Bluetooth Range

• NFC range is less than 0.2 meters vs. Bluetooth range is 10 meters
• NFC is more suited to point to point transactions
• The close range for NFC transactions reduces interference from other always on network devices
• NFC works with devices is not powered by a battery, including NFC embedded phone covers, smart posters, contactless smart credit card
  

See also:

• NFC vs. Bluetooth - Part 1: Setup Time
• NFC vs. Bluetooth - Part 2: Data Speed

*Source: ISO, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

NFC vs. Bluetooth - Part 2: Data Speed

Near Field Communication vs. Bluetooth Data Speed

• NFC data speed is 424 kbits/second vs. Bluetooth data speed is 2.1 mbits/second
• Bluetooth can send data faster than Near Field Communciation (NFC)
• Bluetooth is faster at sending small multimedia files than NFC
  

See also:

• NFC vs. Bluetooth - Part 1: Setup Time
• NFC vs. Bluetooth - Part 3: Range

*Source: ISO, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Phone Teens - Part 4: Entertainment

Teen Mobile Phones and Entertainment, United States, 2008

• 80% of American teenagers have mobile phones and 52% of those teens use it for entertainment
• Entertainment content that is downloaded, synced and streamed include music, video, games
• The teenage demographic has the highest penetration of mobile phones and highest usage of mobile applications
• As teenagers get older, more Americans will use mobile devices to download and consume entertainment
  

See also:

• Mobile Phone Teens - Part 1: Quality of Life
• Mobile Phone Teens - Part 2: Texting
  
• Mobile Phone Teens - Part 3: Information Services

*Source: Harris Research, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Phone Teens - Part 3: Information Services

Teen Mobile Phones and Information Services, United States, 2008

• 80% of American teenagers have mobile phones and 51% of those teens use it for information services
• Information accessed through mobile browser, SMS or information content download applications
• The teenage demographic has the highest penetration of mobile phones and highest usage of mobile applications
• As teenagers get older, more Americans will use mobile devices to access and consume more information services at home, office and on the go
  

See also:

• Mobile Phone Teens - Part 1: Quality of Life
• Mobile Phone Teens - Part 2: Texting
• Mobile Phone Teens - Part 4: Entertainment

*Source: Harris Research, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Phone Teens - Part 2: Texting

Teen Mobile Phones and Without Looking at Screen, United States, 2008

• 80% of American teenagers have mobile phones and 50% of those teens text without looking at the screen
• Text messaging is a common communication behavior amongst teens
• The teenage demographic has the highest penetration of mobile phones and highest usage of mobile applications
• As teenagers get older, more Americans will use mobile devices to communicate at home, office and on the go
  

See also:

• Mobile Phone Teens - Part 1: Quality of Life
• Mobile Phone Teens - Part 3: Information Services
  
• Mobile Phone Teens - Part 4: Entertainment

*Source: Harris Research, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Banking Frequency

Mobile Banking Usage and Frequency, United States, 2008

• 16% of Americans use mobile banking, with 60% of those using mobile banking at least once a week
• Mobile banking is on the rise as users get accustomed to using mobile devices for the online services
• Using mobile online services will grow, for those companies that focus on key areas of usability & convenience of being away from a desktop computer
  

*Source: Harris Research, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Phone Teens - Part 1: Quality of Life

Teen Mobile Phones and Quality of Life, United States, 2008

• 80% of American teenagers have mobile phones and 57% of those teens say that mobile phones and applications have increased quality of life
• The teenage demographic has the highest penetration of mobile phones and highest usage of mobile applications
• As teenagers get older, more Americans will demand that applications and social live be mobile enabled, for anytime, anywhere access

See also:

• Mobile Phone Teens - Part 2: Texting
  
• Mobile Phone Teens - Part 3: Information Services
  
• Mobile Phone Teens - Part 4: Entertainment
  

*Source: Harris Research, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

NFC vs. Bluetooth - Part 1: Setup Time

Near Field Communication vs. Bluetooth Setup Time

• NFC setup time is less than 0.1 seconds vs. 6 seconds setup time for Bluetooth devices
  
• Near Field Communcation (NFC) can setup or pair with other devices faster than Bluetooth
• NFC is well suited for mCommerce transactions
  

See also:

• NFC vs. Bluetooth - Part 2: Data Speed
  
• NFC vs. Bluetooth - Part 3: Range

*Source: ISO, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

3G Penetration 2008

3G Mobile Penetration, Western Europe & United States, 2008

• Use of mobile high speed data devices have significantly increased
• Use of mobile data services will increase, now that more customers own high speed data devices
• Countries surveyed only include western Europe and United States
  

*Source: comScore, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

iPhone vs. Smartphone Internet Users

iPhone vs. Smartphone Internet Users, Q2, 2008

• iPhone users access the Internet more than other smartphone users in 2008
  
• iPhone users use Internet more due to easier to use interface to access Web and Internet services
• Better mobile web user experience , better usability and easier to use mobile user interface are key wants of all mobile device users
  

*Source: mMetrics, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Search

Mobile Search Usage Increase, Percentage Growth, 2007-2008

• Mobile users are increasing their use of mobile search for content discovery and navigation
• Countries surveyed only include western Europe and United States
  

*Source: comScore, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile Music Advertising

Global Ad Supported Mobile Music, 2008-2112 ($ millions)

• Advertising spend will increase more thant 13 times, for music content access from mobile devices
• Includes ringtones, full track music downloads, music videos, streaming
• Stats cover 11 current largest mobile media market countries, which include Canada, China, France, Germany, India, Italy, Japan, South Korea, Spain, UK, US
  

*Source: eMarketer, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.

Mobile User Experience Problems - Internet & Content

Mobile User Experience Problems, Mobile Internet & Content, Mobile Phone Users, United States, 2008

• Mobile users find it difficult to access the Internet and the usability of web services on mobile devices
• Users find it difficult to download content and access content that is that is stored on mobile devices
• Navigation, discovery and searching for relevant content is not a good experience for mobile users
  

*Source: Azoki Research Study, 2008
Note: All charts are created by the author(s) of this blog, based on published industry public source(s); please respect the copyright of the original content owners.