Tuesday, March 3, 2009

Video: Google Tech Talk - End User Customization for the Mobile Web

Video: Google Tech Talk - End User Customization for the Mobile Web

  • 1 hour Google Tech Talk about End User Customization of Mobile Web Experiences, given on December 5, 2008
  • Talk given by Eyal de Lara Associate Professor, Department of Computer Science and Department of Electrical end Computer Engineering, University of Toronto
  • Talks about PageTailor and Usage-awaRe Interactive Content Adaptation (URICA) personalization technology
  • This is a good talk to describe how acedmia is catching up with concepts already implemented for several years in mobile portal and personalization products, such as Ireleand's Changing Worlds ClixSmart tecnology (purhcased by AmDocs in 2008 and used by Sprint and O2) & Drutt MSDP - Mobile Service Delivery Platform technology (purchased by Ericsson in 2007 and used by Vodafone worldwide)

*Source: YouTube, 2009
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